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Monday, 22 August 2016

Why we love Top 10 lists

When you walked into a bookshop, do you take a glance at the Top 10 best sellers list?

How about music? Top 10 lists galore! One for each music genre...

Top 10 travel destinations anyone?

Do you know why marketers love Top 10 lists?

On the same note, just imagine some clueless Singaporeans have to depend on some ang mohs - do a small rush rush sample; give a few stars - to tell us which hawker food here is good? (If you are a foreign worker or tourist I can understand. But its our freaking backyard!)

And this one better! Joseph Schooling seen eating his chye tow kueh, and we already have monkey see monkey do copycats... 

Now you know why corporates pay millions to top athletes to endorse their products. Wink.

Make a wild guess whether our investing/trading community exhibit similar group behaviour?

The psychology is the same right?

We feel much better in crowded trades and/or riding the same investment theme of the month...


We all have our favourite chicken rice hawker stall. And we probably eat there at least once a week. But when we have a foreign friend visiting us, and he wants us to recommend a good chicken rice stall, what do you do?

Bring your foreign friend to your regular stall, or that one at Maxell Road market?

OK, this poke is reserved for men.

When we want to pee, we just go to the toilet ourselves. We are our own man.

But when it comes to investing/trading, ever wonder why you suddenly become so "gu niang"? Must have someone accompany you; and hold hands some more! 

P.S.  I've been practicing (not theory) Sales and Marketing all my corporate life that I don't even think about it anymore. It's 2nd nature to me.

Special thanks to the butterfly for his comment at my previous post made me aware of why I put my 10 Ten blog post there in the first place.

No, I'm not taking it down.



  1. Sir, would you be interested if i give u a top 10 ktv in sg? ;)

    1. WolfT,

      Once upon a time, my lady friend was so impressed with the beautiful KTV ladies at the former Apollo Hotel she jio me to sit at the lobby and watch them report for work.

      I said, "Xiao!"

      At my backyard, I'm a goody goody Saint.

      But the moment I step out of Singapore...

      Well, you know the "perks" of a purchaser when I visit our suppliers in Vietnam and China ;)

      Massage parlours, KTV lounges, clubs; etc.

      Who needs a 10 Ten list when you have local local decadent business associates?

      Girls, want to judge a man's character? See how he behaves overseas when he thinks no one is watching!

    2. 失敬,失敬!
      I fully understand. I do the same to my customer in local context too.

  2. Hi SMOL,

    Top 10 list is useful when we are lazy or out of ideas. But gotta have some critical thinking when acting upon the ideas.

    For example, your blog is in my list of Top 10 blogs to read. And that's with some critical thinking applied!

    Hmmm. Another cup of coffee for me? 😛

    1. PassivePeon,

      If you create your own Top 10 lists, its no so bad. That's heuristic.

      In marketing, the Top Ten list is the Jedi's mind trick we use on those who are weak-willed.

      Its subtle; but effective!

      Hello, "bawu" can only use once. Use too often no feeling OK?

    2. Hahaha. I can see why. I'm one of the goons who falls for the Top 10 from time to time. Very effective indeed.

      The creation of a top 10 list sounds good ah. I get to learn and condense my thoughts while drawing fellow goons to whatever I pen down 🤔 Benefits everyone right? Win-win situation.

      Even if I get criticised for a crappy list, I'll still get to learn if I embrace the criticism with a open mind. My skin is thick anyway.

      Sorly Sorly.. Haiya.. I testing my luck. Should not have try it again give the low probability😪 Impossible to fool a salesman with praises 😛

    3. PassivePeon,

      You are young; the force in you is strong ;)

      Once you can embrace criticism with an open mind (real and not say say only); you'll enjoy blogging to RECEIVE ;)

  3. Hi SMOL,

    Yea you're right. Maybe I can say this right now because the pokes have been gentle.

    I might not react the way I want once the real jab comes 😕 Hahah. Have to get hit first before I know

    1. PassivePeon,

      We hurt the people we love the most...

      Here we don't know each other so our pokes don't matter.

      But for our love ones, we know their 死穴; and they know ours.

      No matter how angry, must never go there...

      I've been hurt; I've regretted.

  4. 😕 thanks SMOL.

    A good reminder to show less malice in our words for our love ones. There are words I wish I could have taken back when I spoke to my late father or at the very least, make it up to him right now.

    A pity it's too late to do so now. Much pity indeed.


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