Monkey see; monkey do.
We know what it meant (not exactly flattering); but it feels so much more comforting to swim as a school of sardines, to graze together as a herd of zebras, fly as a flock of geese, and hunt together as a pride of lions.
Although we call ourselves DIY "investors", we buy subscriptions to newsletters that tell us what the famous investors or hedge fund managers are doing and jump on the same bandwagon.
The freeloaders just mimic other commercially vested financial bloggers. Free what?
That's very comforting until we stumbled onto Contrarian Investing.
And now we jammed.
Idiot. We have to make a decision on our own for once...