When you walked into a bookshop, do you take a glance at the Top 10 best sellers list?
How about music? Top 10 lists galore! One for each music genre...
Top 10 travel destinations anyone?
Do you know why marketers love Top 10 lists?
On the same note, just imagine some clueless Singaporeans have to depend on some ang mohs - do a small rush rush sample; give a few stars - to tell us which hawker food here is good? (If you are a foreign worker or tourist I can understand. But its our freaking backyard!)
And this one better! Joseph Schooling seen eating his chye tow kueh, and we already have monkey see monkey do copycats...
Now you know why corporates pay millions to top athletes to endorse their products. Wink.
Make a wild guess whether our investing/trading community exhibit similar group behaviour?
The psychology is the same right?
We feel much better in crowded trades and/or riding the same investment theme of the month...
We all have our favourite chicken rice hawker stall. And we probably eat there at least once a week. But when we have a foreign friend visiting us, and he wants us to recommend a good chicken rice stall, what do you do?
Bring your foreign friend to your regular stall, or that one at Maxell Road market?
OK, this poke is reserved for men.
When we want to pee, we just go to the toilet ourselves. We are our own man.
But when it comes to investing/trading, ever wonder why you suddenly become so "gu niang"? Must have someone accompany you; and hold hands some more!
P.S. I've been practicing (not theory) Sales and Marketing all my corporate life that I don't even think about it anymore. It's 2nd nature to me.
Special thanks to the butterfly for his comment at my previous post made me aware of why I put my 10 Ten blog post there in the first place.
No, I'm not taking it down.